CBB 2026 Recap: Brewing Equipment Strength, Team Unity, and Contracts Signed on the Floor

CBB 2026 has come to a successful close, and for our brewing equipment team, the four days in Shanghai delivered exactly what we set out to achieve: a booth that demonstrated our technical strength, a team that worked as one, real solutions for brewers’ toughest problems, and multiple contracts signed on-site.

A Brewing Booth That Demonstrated Real Capability
From the opening hour, our stand in Hall W attracted a steady flow of craft brewers, regional brewery groups, and turnkey project developers from across Asia. We designed the booth around the brewing process itself—from malt handling and brewhouse systems to fermentation, maturation, and packaging—so visitors could see how our equipment works as an integrated line, not as isolated machines.

The centerpiece was our high-efficiency brewhouse line paired with an automated fermentation control system, running live demonstrations throughout the show. Visitors watched mash conversion, lautering, and wort boiling in real time, then examined the performance data: precise temperature control, reduced energy consumption per hectoliter, and shorter brewhouse cycles. For brewers facing rising malt and energy costs, those numbers carried more weight than any brochure. Our compact craft brewery skid also drew strong interest from smaller breweries and brewpubs seeking to expand capacity without expanding their footprint—evidence that our portfolio serves the full spectrum of the brewing industry.

One Team, One Mission
What truly distinguished our booth was the people behind the equipment. A dedicated brewing task force combined process engineers, brewing technicians, sales specialists, and after-sales support into a single, seamless unit for all four days.

When a brewer raised a concern about wort clarity with high-adjunct grists, our engineer was at the brewhouse within minutes, walking through the lautering design and sketching an adjustment on the spot. When a customer asked how our fermentation control system would integrate with their existing tank farm, our automation specialist mapped the interface live. When delivery timelines came into question, our sales lead had production schedules ready—no waiting, no “let me check and get back to you.”

Behind the scenes, support staff kept the demo brewhouse running flawlessly and materials stocked. No visitor waited; no question went unanswered. That coordination—front of booth and back of booth moving as one—allowed us to handle the surge of traffic without losing a single conversation.

Problems Solved, Contracts Signed
The brewing industry came to CBB with practical challenges: energy costs per hectoliter, inconsistent fermentation profiles, space constraints, and the need for scalable automation. Our team addressed them one by one—and customers responded with commitment.

Multiple purchase agreements and formal contracts were signed on-site, spanning brewhouse systems, fermentation and maturation tanks, and automation upgrades. Several were signed by long-standing customers expanding capacity; others were first-time buyers who had compared multiple suppliers and chose us based on the depth of our technical answers.

One brewery owner who signed for a complete brewhouse line put it plainly: “We visited every brewing equipment booth at this show. Yours was the only one where the engineers actually understood our process—and the only one where we left with a solution, not a catalog.”

The Work Continues
CBB 2026 may be over, but our brewing team’s work has entered a new phase. Every lead and technical requirement collected has been logged into our CRM system and assigned to a dedicated owner. For brewers with complex site conditions, our engineers are already scheduling on-site surveys and preparing detailed proposals. Production has been activated to meet the delivery timelines promised on the show floor.

To every brewer who stopped by our booth: thank you for bringing us your hardest problems and for the trust you placed in us. To those who signed at CBB 2026: we are already building your equipment. Here’s to better brews and stronger partnerships—together.